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Rumble

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Overview

Rumble is a name associated with two distinct entities:

  1. Rumble (Video Platform):
  • Founded in October 2013 by Chris Pavlovski
  • Headquarters: Toronto, Ontario, with U.S. headquarters in Longboat Key, Florida
  • Purpose: Alternative to YouTube for independent content creators
  • Growth: Monthly visitors increased from 1.6 million in 2020 to 31.9 million by 2021
  • User Base: Popular among American conservative and far-right users
  • Controversies: Refused to ban Russian state media, challenged hate speech laws
  • Business Developments:
    • Investments from Peter Thiel, Vivek Ramaswamy, and JD Vance
    • Acquired Locals in October 2021
    • Became publicly traded in September 2022
    • Acquired CallIn in 2023
    • Exclusive rights to stream Republican presidential primary debates
  • Recent Updates:
    • Signed deal with Guy 'Dr Disrespect' Beahm for Rumble Gaming
    • Chris Pavlovski became a billionaire in January 2025
  1. Rumble (Animated Film):
  • Released in 2021
  • Produced by Paramount Animation, Reel FX Animation, and WWE Entertainment
  • Plot: Set in a world of monster wrestling
  • Based on the graphic novel 'Monster on the Hill' by Rob Harrell
  • Voice acting by Geraldine Viswanathan and Will Arnett
  • Released exclusively on Paramount+
  • Reception: Mixed reviews, praised for animation but criticized for predictable storyline

Leadership Team

Rumble Inc.'s leadership team comprises:

  1. Chris Pavlovski
    • Founder and Chief Executive Officer
    • Appointed in September 2022
    • Also serves as Chairman
    • Tenure: 2.3 years
    • Total yearly compensation: $4.02 million
    • Significant ownership: 36.96% of the company
  2. Chief Operating Officer
    • Tenure: 3.4 years
    • Compensation: $1.57 million
    • Responsible for day-to-day operations
  3. Chief Technology Officer
    • Tenure: 12 years
    • Focuses on enhancing platform's technical capabilities
  4. Chief Financial Officer
    • Tenure: 8.9 years
    • Responsible for financial planning and management
  5. Chief Content Officer
    • Tenure: 9.8 years
    • Manages content strategies and quality
  6. General Counsel & Corporate Secretary
    • Tenure: 3.2 years
    • Compensation: $1.60 million
    • Handles legal and corporate governance matters
  7. President of Locals
    • Tenure: 3.3 years
    • Manages the Locals platform within Rumble's ecosystem Additional Key Roles:
  • Alexander Karapalevski: Vice President of Strategic Partnerships
  • Leah Reda: VP, Human Resources This leadership team collectively drives Rumble's growth, innovation, and operational efficiency in the rights management video market.

History

The term 'Rumble' is associated with multiple entities, each with its own distinct history:

  1. Rumble (Video Platform)
    • Founded in 2013
    • Mission: Empower small content creators and protect free, open internet
    • Key milestones:
      • Created in response to deprioritization of small creators on other platforms
      • Experienced exponential growth between 2020 and 2021
      • Monthly active users increased from 1.6 million to 36 million
    • Positioned as a platform for diverse opinions and authentic expression
  2. Royal Rumble (WWE Event)
    • Created by Pat Patterson
    • First event: January 24, 1988, as a USA Network television special
    • Became a pay-per-view event in 1989
    • One of WWE's 'Big Five' annual events
    • Features the Royal Rumble match, a modified battle royal
    • Evolved to include both men's and women's matches
    • Broadcast on various platforms, including WWE Network and Peacock
  3. Rumble (Surname)
    • Origins in ancient Anglo-Saxon and Old German names
    • Derived from Old German personal name 'Rumbald'
    • Introduced to England after the Norman Conquest in 1066
    • Associated historical figures:
      • Saint Rumwold (infant saint)
      • Saint Rumbold (Irish or Scottish Christian missionary)
    • Appears in historical records such as the Domesday Book of 1086
    • Found in various rolls and registers throughout England in the Middle Ages This diverse history showcases the versatility of the term 'Rumble' across different contexts and time periods.

Products & Solutions

Rumble has expanded its offerings beyond its core video-sharing platform to include a diverse range of products and solutions:

Video and Cloud Services

  • Rumble's primary platform enables video creators to host, livestream, manage, distribute, and monetize their content.
  • The company offers comprehensive cloud services, including video storage, player and encoding, email services, and data storage, aimed at fostering a neutral and open internet infrastructure.

Exclusive Brands

Rumble has launched several exclusive brands to diversify its product portfolio:

  1. Pawsitive: Focuses on healthy pet foods, human-grade treats, and medical kits for pets, emphasizing transparency and community support.
  2. Be Naked: Offers wellness products for men, including nutritional supplements like bison organs, promoting traditional values of masculinity.
  3. 5G Free: Specializes in products addressing electromagnetic field (EMF) and radiation exposure, such as EMF badges and radiation emergency kits.
  4. 1775 Coffee: A coffee brand that has achieved significant success since its launch, with annualized run rate sales exceeding $1 million.

Cloud Solutions

Rumble Cloud provides businesses, academic institutions, and government organizations with:

  • Secure, resizable compute capacity
  • Video player services
  • Email services
  • Data storage solutions These offerings are designed to create a neutral and open online space for various organizations.

Partnerships and Marketplaces

Rumble has partnered with PublicSquare, a commerce and payments ecosystem, to host PublicSquare's Marketplace segment on the Rumble Cloud platform. This collaboration aims to support the parallel economy and provide an uncancellable ecosystem for businesses and consumers. In summary, Rumble's diverse product lineup reflects its commitment to promoting a free and open internet while expanding into various consumer and business-oriented markets.

Core Technology

Rumble's core technology is centered around two main pillars: its video-sharing platform and its cloud services infrastructure. Here's an overview of the company's key technological focus areas:

Video Sharing and Streaming

  • Rumble is primarily known for its video-sharing platform that aims to provide a censorship-resistant environment for content creators.
  • The platform supports various video formats and streaming capabilities, allowing creators to host, manage, and monetize their content.

Cloud Services (Rumble Cloud)

Rumble Cloud offers a comprehensive suite of cloud computing solutions, including:

  1. Compute Services: Virtual machines and Kubernetes support
  2. Storage Services: Block and object storage options
  3. Networking Services: Load balancers and virtual private cloud capabilities

Independent Infrastructure

  • Rumble has built out its own infrastructure to support its high-growth video and streaming business.
  • This independent infrastructure is designed to be resilient against cancel culture and Big Tech's censorship and pricing strategies.
  • Excess capacity is now being sold into the cloud market, creating an additional revenue stream.

Technological Partnerships

  • Rumble has formed strategic partnerships to expand its technological capabilities and market reach.
  • For example, the partnership with Topping Technologies, a Texas-based IT Value Added Reseller and Managed Services Provider, helps businesses optimize their IT operations and enhance data privacy and security.

Blockchain and Cryptocurrency Integration

  • Through a collaboration with Tether, Rumble is exploring the integration of crypto-based payments into its platform.
  • This move aims to diversify payment options and potentially enhance the platform's financial ecosystem. Rumble's technological foundation is built on the principles of free speech and open internet, with a focus on creating robust, scalable, and censorship-resistant digital infrastructure. The company continues to innovate and expand its technological capabilities to support its growing user base and diverse product offerings.

Industry Peers

Rumble (NASDAQ: RUM) operates in the computer software and interactive media sectors, competing with various companies across different aspects of its business. Here's an overview of Rumble's key industry peers and competitors:

Video Sharing and Streaming Competitors

  • YouTube (Google): The dominant player in video sharing and streaming
  • Vimeo: Focuses on professional and high-quality video hosting
  • TikTok: Popular for short-form video content
  • Twitch (Amazon): Specializes in live streaming, particularly for gaming content

Cloud Services Competitors

  • Amazon Web Services (AWS): Market leader in cloud computing services
  • Microsoft Azure: Comprehensive cloud platform for businesses
  • Google Cloud: Offers a wide range of cloud computing solutions
  • DigitalOcean: Provides cloud infrastructure for developers and small businesses

Software and Technology Peers

  1. Nutanix (NTNX): Specializes in cloud computing and software-defined storage
  2. Twilio (TWLO): Focuses on cloud communication and customer engagement software
  3. Dynatrace (DT): Provides software intelligence and application performance management solutions
  4. CyberArk Software (CYBR): Specializes in cybersecurity, particularly in privileged access management
  5. Okta (OKTA): Offers identity and access management solutions
  6. DocuSign (DOCU): Known for its electronic signature and document management software
  7. MongoDB (MDB): Provides NoSQL database solutions

Interactive Media and Services Peers

  • ZoomInfo Technologies (ZI): Focuses on go-to-market intelligence solutions
  • fuboTV (FUBO): A streaming service provider
  • Tripadvisor (TRIP): Specializes in travel and restaurant reviews and bookings
  • Snap (SNAP): Social media and camera company with a focus on visual communication

Other Comparable Companies

  • Phunware (PHUN): Known for its mobile cloud and application development
  • ZipRecruiter (ZIP): Provides online recruitment services
  • CarGurus (CARG): Specializes in automotive research and shopping While these companies may not all directly compete with Rumble in every aspect of its business, they are often compared based on various metrics such as market valuation, growth potential, technological innovation, and industry impact. Rumble's unique position as a free-speech focused platform and its expansion into cloud services and e-commerce creates a diverse competitive landscape across multiple sectors.

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